San Pellegrino : an Italian icon (at least in Finland)

A thing I never truly understand during my Finnishlife is why Finns consider San Pellegrino (an italian brand of mineral water) as an icon of italian style!!??!!
I’ve seen San Pellegrino bottles in Italian restaurants (ok, it’s not a surprise), dress shops and even hairdressers salons(!!!!!). So, in somehow this Italian brand (owned by Nestlé) reminds Finns of Italy….but how San Pellegrino became an Italian icon in Finland is still a mystery to me…any explanations?? 🙂

Anyway, I will investigate more on it…. 😉

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